What is a Marketing Funnel

What is a funnel for marketing and why should every online marketer create one?

It is a marketing strategy to convince potential customers to buy products from your company. It is a selling method where a customer comes to your blog seeking information that could help to solve a particular problem. But, with the help of specific tools, you can be able to establish a relationship with each person who visits your blog.

This will allow you to fully understand your visitors' needs. This will help you to provide the most accurate information to all your visitors. When you earn the trust of your visitors, they will be more likely to buy your products. The visitor becomes a customer.

Many customers end up becoming extremely loyal customers and will buy almost any product your website sells. The marketing funnel is a compilation of all the steps that are involved in turning visitors to customer who will buy anything you offer.

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This is the ultimate goal for any internet marketer. It is possible to achieve this with a well-constructed funnel.

Your marketing materials are drawing attention of people and leading them to the funnel. When they fill out the forms on your PERSONAL Lead Capture Page, they are able to enter your funnel. Since no one will opt-in on your business' lead capture page. I have declared it "personal". They want to be a leader, not an organization.

The lead capture page is where they enter into the funnel - when they click the "Sign Up now" or "Enter Here" button, they enter a whole new concept of network marketing.

The best thing is that they are competent to perform the task. It's their decision. You haven't sold them anything, except that you're an instructor, leader, and someone who can help them get more leads, and also more cash into their business.

This is how an advertising funnel functions.

To draw customers to your product, you need to provide them with a freebie to be offered on the "front end". You will need to sign up to get the product (also known as opt-in) and enter your email address as well as name. They will then be added to your email marketing list.

Now you have those people on your email list and can send other similar offers to them that they may be interested in.

They'll be directed to the page with a low-price offer or what is called trip wire deals right after they sign up for the free offer. This is where they move to the "back-end of the funnel."

The purchaser are taken to a related offer at a lower price when they buy the lower-cost offer (also known as an upsell). And if the person also purchases the higher-priced offer, they will again be transferred to the next product with a higher cost. This could go on for a long time.

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